Kicking Off 2025 with Optimism, Strategy, and Trade Show Insights

Happy New Year! I hope 2024 ended with a bang and you’re feeling energized and ready to crush your goals in 2025. For me, it’s all about starting strong with trade show season.

I was at CES a couple weeks ago and I’m currently checking out the latest tools and tech at the World of Concrete. Followed by the grandaddy of them all Design Week, International Builders Show (IBS), and KBIS. These events are great opportunities to network with fellow builders and marketing experts, and it’s been great to be boots on the ground to hear about everyone’s plans for this year.

Why Trade Shows Are Key for Home Builders in 2025

Despite a new administration, an unsteady global economy, and wary homebuyers, there’s never been a better time to be in the home building business. Trade show season offers invaluable opportunities to learn about the latest technologies, innovative building solutions, and of course, content marketing strategies that can help you stay ahead of the curve.

Attending these shows gives you direct access to the thought leaders, suppliers, and industry players who are shaping the future of home building. It’s not just about seeing the newest tools and materials—it’s about learning how to adapt your business to changing market conditions and discovering new ways to market your homes to a hesitant buyer base.

If you want to learn how content marketing can help grow your home building business, I’m here to help. Whether you’re looking to strengthen your online presence, generate more leads, or refine your messaging, content marketing is one of the most cost-effective and powerful strategies available.

What’s Coming Up in 2025: Optimism and Opportunity

This year, despite the challenges the industry faces, we have a huge opportunity. Home building remains a foundational industry, and people still want homes—whether it’s for their first house, a retirement getaway, or a new family home.

Here’s the deal: content marketing is going to be key to navigating the ups and downs of 2025. While the economy is unpredictable, one thing is certain: people are online, looking for information, and deciding who to trust. That’s where you come in. With the right editorial and content strategy, you can reach more potential buyers, engage with your community, and differentiate your brand from the competition.

I’ll be focusing on key strategies throughout the year that will help you adapt to whatever the market throws at you. Whether it’s adjusting to changes in buyer behavior or adjusting marketing spend, I’ll share insights that can help you stay ahead.

Looking Forward: Builder Playbook in 2025

I plan on doing client interviews with builders from across the country, both large and small. I’ll also be gathering insights from marketing experts across various fields to give you a broader perspective on how you can apply content marketing to grow your business in this unpredictable climate. If you’ve got a great point of view and would love to share a big win or strategy that has worked for you, I’d love to chat!

Send me a note if you'd like to meet up at the shows! If you can’t make IBS this year, I’m happy to connect anytime on the phone or via Zoom. We can chat about content marketing strategies, editorial content, and what you can do to keep your business moving forward in 2025.

Also, please feel free to email me with what you’d like to see from the Builder Playbook this year. Your feedback is key to ensuring that I’m delivering the best content to help you succeed.

Here’s to a prosperous, strategic, and successful 2025! Let’s make it happen.

Best regards,
Timothy Dahl
Founder, Builder Playbook

About Me

I have 15 years of experience leading editorial teams and managing content and product marketing campaigns at Lowe’s, Hearst Magazines, Time Inc., and various startups. I founded Charles & Hudson, Bob Vila’s favorite home improvement blog, and Built by Kids, a Webby-nominated and New York Times favorite.

My current focus is on content marketing, delivering results for Lowe’s, Samsung, Hearst magazines, and home builders across the country. Outside of work I enjoy spending time with my family, training in Brazilian jiu-jitsu, and wrenching on my 100 Series Land Cruiser.

My LinkedIn to see professional me.