Hey there,

Here's what I know about member retention:

Members don't leave because your advocacy is weak. They don't leave because networking isn't valuable.They leave because they can't point to monthly value.

When renewal time comes, they ask themselves: "What did I actually get from my dues this year?"

If the answer is "two conferences and some emails about legislation," that's hard to justify $600 to $1,000 dues when times are tight. I’m sure your HBA does so much more, but do members value you each month?

What if your members answered: "12 months of marketing guidance that helped me grow my business. Blog topics. Social media strategies. Email templates I actually used. Local SEO tips that got me leads."

That's worth renewing for.

The gap most associations have:

You provide excellent education and networking at conferences. NAHB provides a few courses. But between those moments, your members are on their own figuring out day-to-day marketing.

Next week, I'll show you how to fill that gap.

More to come next week,

Timothy Dahl
Founder, Builder Playbook
LinkedIn

Bonus: Last week I offered “25 Blog Topics Your Members Will Love — Designed to Help Them Generate Leads.”

If you missed it, no worries. Just reply YES and I’ll send it your way — no pitch, just useful content you can pass along to members.